My Story

tl:dr – I’m 33 years old and live in San Diego with my wife, newborn son, and our dog. I build, invest in, and acquire businesses that create value.

Now the long version…

If you ended up here, you might know me as a professional poker player. I haven’t played more than a few hands of poker in the past several years, and I get asked about this a lot. So, here’s the windy road that led to where I am now.

How I got into poker

As a sophomore studying math at William & Mary in 2005, I deposited $50 onto PartyPoker at the height of the online poker boom. Due to nothing more than dumb luck, my timing was excellent and I was able to get in on the ground floor of online poker when the games were very profitable and there was a lot of money to be made with even just a little bit of poker skills.

Over the next ten years I rode the poker boom, playing on NBC’s Poker After Dark, making two deep runs in the World Series of Poker main event, and competing as a sponsored pro for the largest online poker room.

While I was playing poker, I invested in and helped operate a few poker related businesses. The two most successful were the leading poker training site, and one of the most popular tools for poker hand analysis (think Excel, for gambling).

Transitioning out of poker

In 2015, my wife and I moved to San Diego. Playing poker was getting more and more of a hassle at this point. The major poker sites were no longer accepting American customers, so I constantly had to keep an office out of the US – first in Montreal, then in Vancouver, and finally in Rosarito.

Spending so much of my time to travel in and out of the country to play a card game I was finding less and less interesting started getting to me. The poker industry was on a several-year decline, and I was burnt out and looking for something new.

One of my poker friends in San Diego was in a similar boat, and we decided one way or another we were going to start a business together in 2016. We didn’t really have much of a plan, and ended up creating a few physical products e-commerce brands. Some fizzled, but one or two took off. After a year of treating our business as a side project, it had picked up enough momentum that we dove into it full time.

Jumping into the e-commerce world

Since early 2017, our e-commerce business has been my main professional focus.

We’ve made every mistake in the book, and I like to think we’re pretty good at e-commerce by now. Our brands have done over $10 million in sales. We’ve sold on Amazon, our own websites, to mom and pop shops, and in big-box retail. We’ve acquired businesses in the space, and we’ve sold one of our brands as well.

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